Florida state motto license tag

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Remember Me. Forgot password. Sign In. Three of four proposed designs feature the image of an orange in place of the "O" in the word Florida. For months, the Department of Highway Safety and Motor Vehicles has been studying the best ways to change the tag -- to save money, reduce unwanted inventory of unneeded plates and reduce the amount of scofflaws at toll booths and red-light intersections.

A study by the motor vehicle agency said the current tag is hard to read and that certain characters are indistinguishable from others, such as a "B" from an "8" and a "Q" from an "O. This could mean intense new competition for PRIDE, the prison-industries company that oversees the manufacture of license plates in Florida prisons.

Highway Safety executive director Julie Jones will ask Gov. Rick Scott and the Cabinet to formally approve the redesign in concept at the Oct. She noted that the tag redesign does not require the approval of the state Legislature. Within the next few months, Florida motorists will help select the new tag design in an online poll. Jones says the new tag will not cost motorists more money, and the state will see a savings through higher numbers of drivers switching to the new tag sooner so as not to appear conspicuous to police.

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